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MEDIA CONVERGENCE

Imej
1.0 INTRODUCTION                                                                                                    Media convergence occurs around the world. Media convergence refers to the removal of entry barriers at various intersections of media technologies, industries, content and audiences. According to the “ Media Convergence : A case study of a cable news station” (2017) from The International Journal on Media Management written by J Sonia Huang and Don Heider, media convergence is happening around the world. They found that media convergence still has a long way to go which means that media convergence has a long journey to develop and grow. Multiple forms of media convergence lead us toward a digital renaissance which means a period of transition and transformation that will affect all aspects in human lives such as works or daily activities. According to an article of media convergence (2013) written by Terry Flew, media convergence is a phenomenon that involving the